Big news: We’ve changed the name of our podcast from “So You Need a Video” to “Death to the Corporate Video.” Regular readers of our blog may recognize that as the name of Guy’s book. But in addition to some consistency there, we wanted to update the podcast name to clearly show what we stand for. Our goal is to rid the world of bad corporate video.
When we say “corporate video,” we’re not referring to just any video made by a corporation. We’re talking about videos that are written like you would write a white paper or a sales sheet. Video scripts that have the same bullet points lifted from your landing page. Videos that show Shibuya Crossing in Tokyo with the word “disruption” written over it. Customer testimonial videos featuring sweaty executives that look like they’re being held at gunpoint.
These videos have been created simply to check a box.
Corporate videos are considered safe. They’re easy to sell to decision makers. You can point to examples of your competitors making them.
And therein lies the problem. Everyone is making these videos and no one is watching them. They’re boring. A corporate video will never generate exponential growth.
We want our listeners to generate growth with their video marketing, and to do that we must end the corporate video.
Join us on our crusade. Listen to today’s episode below, then subscribe on Apple Podcasts, Spotify, Google Podcasts, or wherever you get your podcasts. You can also read “7 ways to avoid making a corporate video.”
Like the new name? Think we should change it back? Talk to us.