This free online course walks you through the key steps in creating a B2B brand film, from setting the project's goals, strategy, and creative brief, on to ideation and, finally, writing the script.
Getting started with B2B video marketing? Read this guide to learn all the basics, from how to use video throughout the sales funnel to finding the right agency partner to bring your videos to life.
No one goes home, puts on comfy pants, and watches a corporate video. No one shares a corporate video. We hope this guide inspires you to break the mold and never make a corporate video again.
Before you start googling "video production companies," read this buyer's guide and use the companion workbook to ensure you're choosing the right partner.
Analogies are a powerful tool for simplifying complex sales messages, especially for B2B marketers. Download this analogy generator template to develop a custom analogy to sell your product or service.
Running your first B2B video ad campaign? Run through this checklist before you start to make sure you set yourself up for success.
Walk through this guide to learn how to come up with an idea for a B2B video ad.
This guide walks through how video supports each step of the B2B customer journey, bringing you more, better customers throughout the sales funnel.