“It’s fine. It just feels a little… corporate.” Can you hear it? Can you hear the disdain that drips from a person’s mouth when they describe a video as “corporate”?
“Corporate video” was once a neutral descriptor for videos made by corporations. But now it’s become a dirty word. No one wants their video content described as “corporate” anymore.
How did the phrase “corporate video” develop this negative connotation, and how can you make sure your content won’t get slapped with this label?
Listen to the podcast, watch the video, or read the transcript below to learn where we think the term “corporate video” originated and what the main tropes of corporate video are.