You've just seen a quirky ad or an eye-catching campaign and think, "Let's do that!"

But if your brand's been sticking to standard talking-head videos or no-frills product demos, you can't expect everyone in your organization to jump on board with a massive creative leap suddenly.

It's not that people don't like new ideas—most folks do. They need time and smaller steps to warm up to them.

If your team is used to playing it safe, integrate small, imaginative elements into your next video.

It could be a clever opening line, a minor plot twist, or a bit of humor in the script. Once everyone sees how those touches resonate with your audience, they'll be more open to adding extra creative layers the next time.

This approach also helps stakeholders learn what signing off on creative work means. Reading a bold script or reviewing an unconventional storyboard can feel daunting if it's your first time.

Gradually working up to bigger ideas reduces confusion and keeps the process moving without triggering alarm bells at every level of approval.

For larger brands with more people involved, this pacing is crucial. If you throw something too daring into the mix too soon, you risk rejection simply because it feels unfamiliar.

Challenger brands with fewer hoops can move faster, but they can benefit from easing into the most dramatic concepts.

Bottom line: Build your creative confidence one step at a time, and soon enough, you'll be ready to roll out the kind of campaign that turns heads.

Listen to this article's companion podcast: