4 tips for creating a B2B video marketing budget in 2022
It can be hard to know where to start when creating a B2B video marketing budget. These four tips will help you determine where to allocate your money.
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How to come up with an idea for a video ad
In B2B marketing, you don’t have time to wait for inspiration to strike for every campaign. Try the Idea Generator to come up with your next video ad.
What to do when your video marketing results stagnate: A troubleshooting guide
If your video marketing campaign is getting bad results, use this troubleshooting guide to find what went wrong and how to fix it.
Why copying a competitor will always fail
A robust strategy is the cornerstone of a successful B2B video marketing campaign. Starting by copying your competitor’s ad is not.
Don’t forget the hook: How to make a good video ad
The hook is an ad’s reason for existing. It’s why some ads are remembered forever and some ads are forgotten 5 seconds after they finish.
How to tell your B2B brand story with video
In this course, Guy Bauer, founder and creative director at Umault, will walk you through the steps he takes when creating a brand film for a B2B client. This course is for any B2B marketer or business owner who wants to better understand how to tell a B2B brand’s story with video.
