In B2B marketing, language matters. Jargon and buzzwords are distracting, ineffective, and often meaningless. Here’s how to eliminate them from your marketing content.
A testimonial video is a key addition to your late-stage B2B marketing content. These tips will help you create an authentic, effective testimonial.
Adding a lot of information and details to your ad may seem like a smart thing to do but odds are you're distracting from your core message.
2021 is shaping up to be a great year for B2B advertising. See examples of the best B2B videos, campaigns, and ads for 2021.
Video can increase your email click-through rate by up to 300%. Here are three tips for adding video to your B2B emails, and three best practices.
In this course, Guy Bauer, founder and creative director at Umault, will walk you through the steps he takes when creating a brand film for a B2B client. This course is for any B2B marketer or business owner who wants to better understand how to tell a B2B brand’s story with video.
Umault is a boutique video marketing agency that helps B2B businesses create captivating content, engage the right people, and drive sales. We concept, script, and oversee video campaigns that make the complex simple and sexy, transforming ordinary businesses into extraordinary brands.
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