When your team is considering making a sales or marketing video, one idea that inevitably comes up is to film the CEO or another executive leader. In this episode, we discuss whether these types of videos are actually effective for your brand.
How do you establish consistency across all of your marketing channels and make sure there’s a unifying brand voice? With so many places to potentially reach your audience it can be overwhelming to remain competitive.
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We believe the best sales videos entertain, not explain.