Don’t forget the hook: How to make a good video ad
The hook is an ad’s reason for existing. It’s why some ads are remembered forever and some ads are forgotten 5 seconds after they finish.
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One key way to keep people watching your videos
To increase the view duration of your marketing videos, you need to ensure that the people featured come across as authentic - or your audience will tune out.
Why video messaging isn’t just for sales anymore
Video messaging is a valuable tool for your business. Find out how to use it in video marketing, internal communications, and business development.
The three key ingredients for all effective advertising
To make effective video advertising, you need to create an emotional reaction in your viewer. There are three key ways to make your ad effective and memorable.
The easy way to make your B2B video ads more engaging and human
To make more engaging and human B2B marketing videos, follow these two simple rules.
How to tell your B2B brand story with video
In this course, Guy Bauer, founder and creative director at Umault, will walk you through the steps he takes when creating a brand film for a B2B client. This course is for any B2B marketer or business owner who wants to better understand how to tell a B2B brand’s story with video.
