The three key ingredients for all effective advertising
To make effective video advertising, you need to create an emotional reaction in your viewer. There are three key ways to make your ad effective and memorable.
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The easy way to make your B2B video ads more engaging and human
To make more engaging and human B2B marketing videos, follow these two simple rules.
Why captions are essential for your marketing videos, and how to use them
All marketing videos should have captions or subtitles, both for accessibility and user preference. This guide explains how to choose and use video captions.
How to get the most out of your video production budget
To get the most out of your B2B video production budget, invest in the creative and writing, and save money on the video production itself.
How to capture your audience’s attention
What’s the easy way to capture your audience’s attention? It starts by assuming people don’t care about what you have to say (until you make them).
How to tell your B2B brand story with video
In this course, Guy Bauer, founder and creative director at Umault, will walk you through the steps he takes when creating a brand film for a B2B client. This course is for any B2B marketer or business owner who wants to better understand how to tell a B2B brand’s story with video.
