Not your grandpa’s B2B ads (unless your grandpa is delightfully quirky and a great storyteller)

He is? Our sincerest apologies. Let’s make a B2B spot he (and you) can feel proud of.


What if your B2B ad didn’t have to be boring or “corporate” to sell?

What you do is complicated, but that doesn’t mean it’s not exciting, innovative, or full of value. You shouldn’t have to pay someone to make a boring video that barely bumps your marketing results. 

You understand that the best ads make people feel things, not regurgitate industry jargon.

We know, we know. Your industry doesn’t do humor, or stories, or, well, feelings. But you didn’t come here to be like everyone else. You came here to stand out.
That’s where Umault (pronounced oo-malt) comes in. We make B2B ads that people actually want to watch.

Your customers might be C-level decision makers, but they’re humans first.

  • Humans who watch reality TV with a pint of Americone Dream in hand.
  • Humans who put their pants on one leg at a time (unless all of their meetings are on Zoom, in which case, who needs pants?).
  • Humans who get distracted by notifications and long to-do lists.
  • Humans who overlook great ideas all the time, especially if those ideas are trapped in a boring corporate video.

At Umault, we use our genuine empathy and unfettered imagination to burrow into your customers’ heads and emerge with insights about the things that aggravate and delight them. Then, we create riveting visual storylines that make your business prospects feel seen and understood.

Fun and effective

“Can’t send your kids to space” got customers’ attention, increased traffic, and attracted qualified buyers, leading to a 6x ROI and landing on the front page of Reddit.

So…what’s with the name?

The name Umault is a play on the umlaut (you know, the ¨ mark). The umlaut draws attention to what would otherwise be overlooked. Umault, like the umlaut, will make sure your amazing product or service stands out in a sea of mediocre content.

Featured in

Ads of the World
The Ad Spot

The ad we made with Umault is now the #1 most viewed video on the Deloitte US YouTube channel by a long shot, with over 420K views. It’s a great use of highbrow humor.

Matt Lennert
Matt Lennert
Creative Director

We get a little weird around here, and it’s for a good reason

We’re here to work with the renegades, the doers, and the risk-takers. We surround ourselves with people who aren’t afraid to take bold chances on great ideas (because we know these chances pay off). Creativity requires trust, and we can’t trust people who we can’t be ourselves with. Get to know our team.

Guy Bauer, Founder and Creative Director

Guy has been making commercial videos for over 20 years and is the author of “Death to the Corporate Video: A Modern Approach that Works.” He started the agency in 2010 after a decade of working in TV, film and radio. He’s been losing hair and gaining weight ever since.

He’s a Cincinnati Bengals fan, which is his only life regret.

Hope Morley, COO

When Hope joined the company in 2016, she brought her previous experience as an editor and project manager to the production supervisor role. Since then she has expanded beyond the production department to managing all of Umault’s video marketing projects, creative team, and content marketing.

On weekends you can find her catching up on The New Yorker, cooking, and chasing after her toddler, cat, and dog (in that order).

Amber Copley

Amber Copley, Project Manager

Amber’s PMP experience ranges from animation to publishing. Physically ambidextrous, she uses a creative yet analytical methodology for each project.

In her spare time she likes to tackle DIY house projects, which can be best described as having mixed results.

Jen Bauer, Producer

Jen used her ten years of experience as a litigation paralegal organizing multimillion dollar cases to transition to the role of producer.

She enjoys baking with her 4 and 6 year old girls and looks forward to the day when they can gently stir.

Nice to meet you. This might seem a little forward, but we would really love to get pizza with you.

Ready to start a conversation about ideas you won’t find anywhere else? (It doesn’t actually have to be over pizza, though we highly encourage it.) 🍕

  • “Our projects were wildly successful. They use great techniques to generate leads and build brand awareness and momentum.”

    Thomas Osborne

  • “The video is now the #1 most viewed video on the Deloitte US YouTube channel, by a long shot, with over 420K views. It’s a great use of highbrow humor.”

    Matt Lennert

  • “Umault will really dig into your company’s identity, goals, and audience to find the best way to convey your message.”

    Karen Kazmierczak

Umault is a boutique video marketing agency that helps B2B businesses create captivating content, engage the right people, and drive sales. We concept, script, and oversee video campaigns that make the complex simple and sexy, transforming ordinary businesses into extraordinary brands.

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