Seriously. Put down the pen or close out the “fill & sign” function on Acrobat for just five minutes. Because if you’re about to engage with a video production company to make a video, you may be making a huge mistake.

But, huh?

In this article we’ll explain:

  • Why hiring a video production company if you need a video is a bad idea
  • How video production portfolios can fool you
  • Potential negative outcomes from going directly to a video production company
  • What you should do instead of engaging with a video production company
  • When it’s OK to work with video production companies directly
  • Introduce the recommended process for making videos that hit your business objectives