We make sure your video is doing its job.

Tactical plans for video content

Creating a strategically savvy and creative video is not enough. “If you shoot it they will watch,” is only true if they know the video exists in the first place! That’s why we follow through with detailed, tactical plans for all our video content. We think through distribution, paid media, SEO, and even how your video will appear on different channels.

Distribution

Along with our strategy, we’ll present ideal channels to post your video on. We may recommend an ad buy, we may not. It depends on your goal. We’ll also give you some ideas for getting your video in front of bloggers and influencers.

The idea here is to ask ourselves, “Who are the people that actually want to watch this – who will find value in our message?” From there, we reverse engineer and recommend a plan for getting your video in front of those folks.

Optimization

Every time we find one of our videos with “Clientname_Video_Final.mp4” as the title, our soul dies a little. Just because you have an awesome video, doesn’t mean search engines know. With YouTube being the #2 search engine, titling, describing, and key-wording your video is paramount to its success.

After we cover the basics, we’ll recommend some more nuanced optimizations that could lead to more of the right eyeballs watching your video.

Our projects were wildly successful. They use great techniques to generate leads and build brand awareness and momentum.

Tom Osborne
Tom Osborne
Global Product Manager, PerkinElmer

MassMutual

A sales film that wins customers through emotion, not abstract data.

view the case study

PremiumBeat

A video goes viral among a niche audience, helping the company stand out in a sea of undifferentiated competitors.

view the case study

Let’s talk

Let’s talk about your sales goals and how video can help you reach them.