Get a plan and strategy so you have a video that works.

Tactical plans for video content

Creating a strategically savvy and creative video is not enough. “If you shoot it they will watch,” is only true if they know the video exists in the first place! That’s why we follow through with detailed, tactical plans for all our video content. We think through distribution, paid media, SEO, and even how your video will appear on different channels.


Along with our strategy,  we’ll present ideal channels to post your video on. We may recommend an ad buy, or share some ideas for getting your video in front of bloggers and influencers. It depends on your goal.

The idea here is to ask ourselves, “Who are the people that actually want to watch this – who will find value in our message?” From there, we reverse engineer and recommend a plan for getting your video in front of those folks.


Every time we see one of our videos on YouTube with “Clientname_Video_Final.mp4” as the title, our soul dies a little. Just because you have an awesome video doesn’t mean search engines know. With YouTube being the #2 search engine, titling, describing, and keywording your video is paramount to its success.

After we cover the basics, we’ll recommend some more nuanced optimizations that could lead to more of the right eyeballs watching your video.

On both campaigns, the crowdfunding and preorder dollar levels exceeded our expectations. The first crowdfunding campaign raised $800,000 and the second achieved over $1 million.

Raymond Wu, Wynd


A sales film that wins customers through emotion, not abstract data.


A video goes viral among a niche audience, helping the company stand out in a sea of undifferentiated competitors.


Wynd raised over $1m with this video anchoring their crowdfunding campaign.

Edward-Elmhurst Health

This internal video helped Edward-Elmhurst gain mass adoption of a new business strategy among 8,500 employees spread across 70+ locations.

Let’s talk

Let’s talk about your sales goals and how video can help you reach them.

  • “Our projects were wildly successful. They use great techniques to generate leads and build brand awareness and momentum.”

    Thomas Osborne

  • “What really separates them from others is their incredible culture and approach. They truly understand what it takes to make something authentic and therefore memorable.”

    Mark N.
    A global consulting firm

  • “Working with Umault was one of the best professional decisions I’ve made.”

    Angela Johansson

We craft videos that simplify complex sales messages. Using our proven process, we distill our client's product or service into an entertaining and memorable video that converts.


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