Get a plan and strategy so you have a video that works.
Tactical plans for video content
Creating a strategically savvy and creative video is not enough. “If you shoot it they will watch,” is only true if they know the video exists in the first place! That’s why we follow through with detailed, tactical plans for all our video content. We think through distribution, paid media, SEO, and even how your video will appear on different channels.
Along with our strategy, we’ll present ideal channels to post your video on. We may recommend an ad buy, or share some ideas for getting your video in front of bloggers and influencers. It depends on your goal.
The idea here is to ask ourselves, “Who are the people that actually want to watch this – who will find value in our message?” From there, we reverse engineer and recommend a plan for getting your video in front of those folks.
Every time we see one of our videos on YouTube with “Clientname_Video_Final.mp4” as the title, our soul dies a little. Just because you have an awesome video doesn’t mean search engines know. With YouTube being the #2 search engine, titling, describing, and keywording your video is paramount to its success.
After we cover the basics, we’ll recommend some more nuanced optimizations that could lead to more of the right eyeballs watching your video.
On both campaigns, the crowdfunding and preorder dollar levels exceeded our expectations. The first crowdfunding campaign raised $800,000 and the second achieved over $1 million.
Let’s talk about your sales goals and how video can help you reach them.