Bold creative comes from a clever strategy.
Your video has a job to do. It has to inform, delight, inspire and convince your target audience to do something. This could be buying into into your product or service, or embracing your mission.
Our strategic process uncovers valuable insights about your audience, competition, and marketplace. We’ll use these insights to plan a video strategy and later, a creative solution that can get you to your goal.
Reach your goal
What happens if you blindfold the best archer in the world? He or she will miss the target 100% of the time! Before diving into strategy we must understand your goal. Not only will we strive to understand it, we’ll challenge it. We’ll bring our technical experience and marketing perspective to help shape early-stage visioning so that there are fewer guesses and missteps later.
Be true to your brand
What makes your brand special? What adjectives and emotions surround your brand? We want to know it all. It’s from this understanding that we can deliver a strategy that’s loyal to your company’s vibe.
Outsmart the competition
“Go where they ain’t,” is our motto. We’re big fans of sticking out and winning by default. We do this by conducting surveillance on your competition using our unmarked van. (Just kidding!) For real, we research the competition’s messaging and see what they’re saying. From there, we develop messaging that makes the case for why you’re better.
Delight your audience
Who are they? What do they want? What do they think of your brand? We’ll work to explore these questions, and more, to uncover true insight that may surprise you.
Now that we have the full picture, we develop a clever strategy that gets you to your goal. It may be totally different than you expected but hey, that’s why you hired us!
Even though I wasn’t completely sold on the initial research and creative process, that phase turned out to be the most important part.
Let’s talk about your sales goals and how video can help you reach them.