Tactical plans for video content
Creating a strategically savvy and creative video is not enough. “If you shoot it they will watch” is only true if they know the video exists in the first place! (And if you know who “they” are.)
That’s why we outline detailed, tactical plans for all our video content. We think through distribution, paid promotion, SEO, and how the video fits in with your existing paid, earned, shared and owned marketing plan.
On both campaigns, the crowdfunding and preorder dollar levels exceeded our expectations. The first crowdfunding campaign raised $800,000 and the second achieved over $1 million.
Along with our strategy, we’ll present ideal channels to post your video on. We may recommend an ad buy, or develop a playbook for getting your video in front of bloggers and influencers. It depends on your goal.
The idea here is to ask ourselves, “Who are the people that actually want to watch this – who will find value in our message?” From there, we reverse engineer and recommend a plan for getting your video in front of those folks.
Every time we see one of our videos on YouTube with “Clientname_Video_Final.mp4” as the title, our soul dies a little.
Just because you know you made an awesome video doesn’t mean search engines know. With YouTube being the #2 search engine, titling, describing, transcribing, and keywording your video is paramount to its success.
Measuring & optimizing results
If our engagement calls for it, we’ll continue to work with you to make sure your video marketing campaign is delivering results. We’ll help you measure metrics like engagement, play rate, social sharing and conversion rates.
We take the KPIs we developed back in the overall video marketing strategy phase and make sure your materials hit them.
Let’s talk about your goals and how video marketing can help you reach them.