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Video promotion and video SEO.

Because having great video content is only half the battle. To be effective, you need the right people to see and interact with your video marketing.

video promotion video seo

Tactical plans for video content

Creating a strategically savvy and creative video is not enough. “If you shoot it they will watch” is only true if they know the video exists in the first place! (And if you know who “they” are.)

That’s why we outline detailed, tactical plans for all our video content. We think through distribution, paid promotion, SEO, and how the video fits in with your existing paid, earned, shared and owned marketing plan.

On both campaigns, the crowdfunding and preorder dollar levels exceeded our expectations. The first crowdfunding campaign raised $800,000 and the second achieved over $1 million.

Raymond Wu
Raymond Wu
CEO, Wynd

Video distribution

Along with our strategy, we’ll present ideal channels to post your video on. We may recommend an ad buy, or develop a playbook for getting your video in front of bloggers and influencers. It depends on your goal.

The idea here is to ask ourselves, “Who are the people that actually want to watch this – who will find value in our message?” From there, we reverse engineer and recommend a plan for getting your video in front of those folks.

Video SEO

Every time we see one of our videos on YouTube with “Clientname_Video_Final.mp4” as the title, our soul dies a little.

Just because you know you made an awesome video doesn’t mean search engines know. With YouTube being the #2 search engine, titling, describing, transcribing, and keywording your video is paramount to its success.

Measuring & optimizing results

If our engagement calls for it, we’ll continue to work with you to make sure your video marketing campaign is delivering results. We’ll help you measure metrics like engagement, play rate, social sharing and conversion rates.

We take the KPIs we developed back in the overall video marketing strategy phase and make sure your materials hit them.

MassMutual

A sales film that wins customers through emotion, not abstract data.

Bear Mattress

Delivering 3 times the average Return on Ad Spend (ROAS) with a video that has a 90% retention rate

Wynd

Wynd raised over $1m with this video anchoring their crowdfunding campaign.

Deloitte

Making supply chain an “edge of your seat” experience and this video, Deloitte’s most liked video of the year.

Let’s talk

Let’s talk about your goals and how video marketing can help you reach them.


  • “Our projects were wildly successful. They use great techniques to generate leads and build brand awareness and momentum.”

    Thomas Osborne
    PerkinElmer

  • “What really separates them from others is their incredible culture and approach. They truly understand what it takes to make something authentic and therefore memorable.”

    Mark N.
    A global consulting firm

  • “Working with Umault was one of the best professional decisions I’ve made.”

    Angela Johansson
    NIU

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We help our clients win more customers through clever video marketing. We combine smart strategy, amazing creative and focused audience tactics to produce work that works.

Contact

318 W Adams St.
Suite 1507
Chicago, IL 60606

p - 312.265.0932

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