A comprehensive video marketing strategy
Your video has a job to do. It has to inform, delight, inspire and convince your target audience to do something. This could be buying into your product or service, or embracing your mission.
Our strategic process uncovers valuable insights about your audience, competition, and marketplace. We’ll use these insights to craft a strategy that includes a distribution plan, messaging framework, and a creative solution that gets you to your goal.
Even though I wasn’t completely sold on the initial research and creative process, that phase turned out to be the most important part.
Effective techniques for getting more customers
A well crafted video marketing strategy, combined with a well crafted video, can help you reach your objectives faster, more efficiently, and more profitably.
Working with you, we’ll get to the bottom of who your target customer is, what they want and how we can best reach them.
This influences not only the creative concept behind the video(s) we create, it informs our distribution plan including paid, earned, shared and owned channels.
When we’re done, you’ll have a campaign playbook that includes the full game plan for reaching your business objectives with video.
Let’s talk about your goals and how video marketing can help you reach them.