Develop a winning video marketing strategy

Because without a clever video marketing strategy, the best video in the world is still ineffective.

video marketing strategy from umault

A comprehensive video marketing strategy

Your video has a job to do. It has to inform, delight, inspire and convince your target audience to do something. This could be buying into your product or service, or embracing your mission.

Our strategic process uncovers valuable insights about your audience, competition, and marketplace. We’ll use these insights to craft a strategy that includes a distribution plan, messaging framework, and a creative solution that gets you to your goal.

Even though I wasn’t completely sold on the initial research and creative process, that phase turned out to be the most important part.

Scott Paladini
Scott Paladini
Founder, Bear Mattress

Effective techniques for getting more customers

A well crafted video marketing strategy, combined with a well crafted video, can help you reach your objectives faster, more efficiently, and more profitably.

Working with you, we’ll get to the bottom of who your target customer is, what they want and how we can best reach them.

This influences not only the creative concept behind the video(s) we create, it informs our distribution plan including paid, earned, shared and owned channels.

When we’re done, you’ll have a campaign playbook that includes the full game plan for reaching your business objectives with video.


A sales film that wins customers through emotion, not abstract data.


A video goes viral among a niche audience, helping the company stand out in a sea of undifferentiated competitors.


Wynd raised over $1m with this video anchoring their crowdfunding campaign.

Edward-Elmhurst Health

This internal video helped Edward-Elmhurst gain mass adoption of a new business strategy among 8,500 employees spread across 70+ locations.

Let’s talk

Let’s talk about your goals and how video marketing can help you reach them.

  • “Our projects were wildly successful. They use great techniques to generate leads and build brand awareness and momentum.”

    Thomas Osborne

  • “What really separates them from others is their incredible culture and approach. They truly understand what it takes to make something authentic and therefore memorable.”

    Mark N.
    A global consulting firm

  • “Working with Umault was one of the best professional decisions I’ve made.”

    Angela Johansson

Umault logo png

Umault is a boutique video marketing agency that helps B2B businesses create captivating content, engage the right people, and drive sales. We concept, script, and oversee video campaigns that make the complex simple and sexy, transforming ordinary businesses into extraordinary brands.

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