We’re a video advertising agency for marketers who love creative.

Let’s develop a video your customers are going to love.

video advertising agency

Creative video concepts for effective campaigns

While our creative process is similar to those other video advertising agencies, the output is anything but. That’s because we’re weird.

We don’t start with normal ideas that are safe. We start with ideas that are scary, a little risky. These ideas are the ones that will leave a mark for our clients.


Because audiences hate normal. They hate anything corporate. Prospects want to be entertained. They want to belong.

They take the time upfront to understand what’s important to our business and what we’re trying to accomplish, and then they come to the table with creative solutions to help get us there. It’s not always the solution that we think when we come in, but that’s why we hire them—because they’re the experts.

Bridget Kulla
Bridget Kulla
Senior Marketing Manager, James Hardie

Being safe is being dangerous

In almost every action movie, there’s a scene where the hero is driving or flying between two big objects that are slowly coming together.

If the hero hesitates and slows down, they will be crushed. The only option is to go faster into the danger. This leads the entire supporting cast to scream, “What are you doing!?” Only the hero knows the way to safety is through committing to extreme danger.

Being safe or using “best practices” is the equivalent to slowing down when you’re about to be crushed by two colliding asteroids. You must increase your boldness and speed, avoid hesitation, and not do what everyone else is doing. You must take a stand and put your flag in the ground.

As the legendary creative director behind Apple’s 1984 Super Bowl ad, Lee Clow, puts it: “Don’t do the right thing; do the brave thing.”

Have you committed to doing the brave thing? Good. Let’s work together.


How relatable, highbrow humor made this video Deloitte’s most popular, ever.

Bear Mattress

Delivering 3 times the average Return on Ad Spend (ROAS) with a video that has a 90% retention rate


Wynd raised over $1m with this video anchoring their crowdfunding campaign.


A video goes viral among a niche audience, helping the company stand out in a sea of undifferentiated competitors.

Let’s talk

Let’s talk about your goals and how video marketing can help you reach them.

  • “Our projects were wildly successful. They use great techniques to generate leads and build brand awareness and momentum.”

    Thomas Osborne

  • “What really separates them from others is their incredible culture and approach. They truly understand what it takes to make something authentic and therefore memorable.”

    Mark N.
    A global consulting firm

  • “Working with Umault was one of the best professional decisions I’ve made.”

    Angela Johansson

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We help our clients win more customers through clever video marketing. We combine smart strategy, amazing creative and focused audience tactics to produce work that works.


318 W Adams St.
Suite 1507
Chicago, IL 60606

p - 312.265.0932



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