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Tell your B2B brand story

How to tell your B2B brand story with video

In this course, Guy Bauer, founder and creative director at Umault, will walk you through the steps he takes when creating a brand film for a B2B client. This course is for any B2B marketer or business owner who wants to better understand how to tell a B2B brand’s story with video.

The course begins with setting the project’s goals, strategy, and creative brief, then continues into ideation and writing the script.

Course content:

Chapter 1: Completing a video strategy questionnaire
Chapter 2: Reviewing the video strategy questionnaire
Chapter 3: Conducting a video marketing competitive analysis
Chapter 4: Developing your video’s creative strategy
Chapter 5: Developing ideas for a B2B brand film
Chapter 6: Writing your brand film script

Download the course packet below for all materials referenced throughout the course.

Download full course packet
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Transcript

Hi, and welcome to how to tell your B2B brand story with video. I’m Guy Bauer. I’m the founder and creative director of Umault, a B2B video marketing agency.

Odds are, if you’re watching this, you’re a B2B company. You probably have a complicated product or service and you probably sometimes struggle to explain what that complicated product or service is or your salespeople need help explaining in the pitch or you have to do it quicker than the 20 minutes that it takes.

This is where a brand film comes into play and is perfect. A brand film is that asset that sales and marketing can share. It’s that one flagship piece that explains to your prospects what your company does and why they should choose you.

The goal of this course is to walk you through the process we take of developing a creative strategy, an idea and finally script for winning brand films.

Essentially, we’re gonna teach you how to make the blueprint of your brand film and that’s the creative strategy and that’s where so many brands make the big mistake of stepping over.

So this course, we’re gonna outline all the steps we take to come up with a creative strategy, creative idea, a script, and a storyboard for a brand film that will set you apart from your competition.

So I’m real excited to join you on your journey of telling your B2B brand story with video. Let’s get started.

  • “Our projects were wildly successful. They use great techniques to generate leads and build brand awareness and momentum.”

    Thomas Osborne
    PerkinElmer

  • “The video is now the #1 most viewed video on the Deloitte US YouTube channel, by a long shot, with over 420K views. It’s a great use of highbrow humor.”

    Matt Lennert
    Deloitte

  • “Umault will really dig into your company’s identity, goals, and audience to find the best way to convey your message.”

    Karen Kazmierczak
    APA


Umault is a boutique video marketing agency that helps B2B businesses create captivating content, engage the right people, and drive sales. We concept, script, and oversee video campaigns that make the complex simple and sexy, transforming ordinary businesses into extraordinary brands.

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