Hope Morley

Hope Morley

COO

About 

Hope Morley

When Hope joined the company in 2016, she brought her previous experience as an editor and project manager to the production supervisor role. Since then she has expanded to managing all of Umault’s video marketing projects, creative team, and content marketing.

Articles by 

Hope Morley

How to distribute a B2B video ad
Strategy
June 15, 2022

How to distribute a B2B video ad

The State of B2B Marketing 2022: Lessons from B2B Marketing Ignite USA
Strategy
June 9, 2022

The State of B2B Marketing 2022: Lessons from B2B Marketing Ignite USA

Your B2B brand needs a voice (and you probably don’t have one)
Strategy
June 2, 2022

Your B2B brand needs a voice (and you probably don’t have one)

What B2B marketers can learn from Disney World
Creative
May 13, 2022

What B2B marketers can learn from Disney World

The best B2B ads of 2022
Creative
June 9, 2022

The best B2B ads of 2022

The worst way to start a video ad project
Creative
May 4, 2022

The worst way to start a video ad project

The 7 immutable laws of successful video ads
Creative
June 29, 2022

The 7 immutable laws of successful video ads

How to build B2B brand awareness quickly
Strategy
April 4, 2022

How to build B2B brand awareness quickly

Your B2B videos are potatoes (and how to fix them)
Creative
March 31, 2022

Your B2B videos are potatoes (and how to fix them)

Why you need a B2B video marketing strategy, and how to make one
Strategy
March 31, 2022

Why you need a B2B video marketing strategy, and how to make one

Why branded video content is the next frontier in B2B video marketing
Creative
March 17, 2022

Why branded video content is the next frontier in B2B video marketing

22 wishes for B2B marketing in 2022
Creative
March 8, 2022

22 wishes for B2B marketing in 2022

What B2B marketers can learn from Super Bowl ads [2022]
Creative
February 15, 2022

What B2B marketers can learn from Super Bowl ads [2022]

Why video has the longest shelf life of any marketing asset
Budgeting/ROI
February 11, 2022

Why video has the longest shelf life of any marketing asset

How to use video throughout the B2B customer journey: The ultimate guide
Budgeting/ROI
January 6, 2022

How to use video throughout the B2B customer journey: The ultimate guide

Hiring a video production company: The buyer’s guide
Budgeting/ROI
January 5, 2022

Hiring a video production company: The buyer’s guide

Everything you ever wanted to know about B2B video marketing
Strategy
January 6, 2022

Everything you ever wanted to know about B2B video marketing

How to come up with an idea for a video ad
Creative
January 5, 2022

How to come up with an idea for a video ad

Why copying a competitor will always fail
Creative
January 5, 2022

Why copying a competitor will always fail

One key way to keep people watching your videos
Creative
January 5, 2022

One key way to keep people watching your videos

The three key ingredients for all effective advertising
Creative
January 5, 2022

The three key ingredients for all effective advertising

How to get the most out of your video production budget
Budgeting/ROI
January 4, 2022

How to get the most out of your video production budget

Interview with Paul Cash, author of Humanizing B2B [podcast]
Strategy
January 4, 2022

Interview with Paul Cash, author of Humanizing B2B [podcast]

How to use video throughout the B2B customer journey
Strategy
January 4, 2022

How to use video throughout the B2B customer journey

Our silver bullet for getting executives on board with bold creative
Strategy
January 4, 2022

Our silver bullet for getting executives on board with bold creative

The secret ingredient for great creative work? Trust.
Budgeting/ROI
January 4, 2022

The secret ingredient for great creative work? Trust.

What B2B marketers should learn from TV commercials
Creative
January 4, 2022

What B2B marketers should learn from TV commercials

8 tips for distributing your B2B video
Budgeting/ROI
January 4, 2022

8 tips for distributing your B2B video

Introducing Death to the Corporate Video, our new podcast
Strategy
January 4, 2022

Introducing Death to the Corporate Video, our new podcast

Your B2B ads are probably ineffective. Here’s what to do about it.
Budgeting/ROI
January 4, 2022

Your B2B ads are probably ineffective. Here’s what to do about it.

Defend your creative marketing ideas from being ruined by your boss
Strategy
January 4, 2022

Defend your creative marketing ideas from being ruined by your boss

21 wishes for B2B marketing in 2021
Budgeting/ROI
January 4, 2022

21 wishes for B2B marketing in 2021

How to create an effective testimonial video [7 tips]
Creative
December 27, 2021

How to create an effective testimonial video [7 tips]

6 things to do before your next video campaign [checklist]
Budgeting/ROI
January 11, 2022

6 things to do before your next video campaign [checklist]

How to restart video production safely during COVID-19
Budgeting/ROI
December 27, 2021

How to restart video production safely during COVID-19

Positive trends for marketers: 5 stats that prove it’s not all bad news
Budgeting/ROI
December 27, 2021

Positive trends for marketers: 5 stats that prove it’s not all bad news

How to increase social media engagement for your B2B content
Strategy
December 27, 2021

How to increase social media engagement for your B2B content

6 things you should do to set your video production project up for success
Strategy
December 26, 2021

6 things you should do to set your video production project up for success

How “corporate video” became a dirty word
Creative
December 26, 2021

How “corporate video” became a dirty word

5 reasons why you should get an outside-in perspective
Budgeting/ROI
December 26, 2021

5 reasons why you should get an outside-in perspective

Does user-generated content have a role in B2B marketing?
Strategy
December 26, 2021

Does user-generated content have a role in B2B marketing?

Audience personas are not a silver bullet
Strategy
December 24, 2021

Audience personas are not a silver bullet

With videos like these, who needs text?
Strategy
December 24, 2021

With videos like these, who needs text?

Lessons from the Super Bowl: What all companies, even B2B, should learn from the ads
Creative
December 24, 2021

Lessons from the Super Bowl: What all companies, even B2B, should learn from the ads

Forget B2B. Let’s market to people.
Strategy
December 24, 2021

Forget B2B. Let’s market to people.

Why it doesn’t matter if (some) people hate your video
Strategy
December 24, 2021

Why it doesn’t matter if (some) people hate your video

That video ain't gonna share itself: 5 tips to promote your video online
Strategy
December 24, 2021

That video ain't gonna share itself: 5 tips to promote your video online

Don’t talk like a sausage: Using simple language to create marketing videos that work
Creative
December 24, 2021

Don’t talk like a sausage: Using simple language to create marketing videos that work

In-house marketing team vs. external agency: Picking the right team for the right job
Budgeting/ROI
December 24, 2021

In-house marketing team vs. external agency: Picking the right team for the right job

Video Marketing Tips: Rush Project Pitfalls to Avoid
Budgeting/ROI
December 24, 2021

Video Marketing Tips: Rush Project Pitfalls to Avoid

How to decide if video is the best medium for your corporate communications message
Strategy
January 4, 2022

How to decide if video is the best medium for your corporate communications message

How to get your boss onboard with a video
Budgeting/ROI
December 23, 2021

How to get your boss onboard with a video

Stop interviewing your CEO and trying to pass it off as a marketing video
Creative
January 4, 2022

Stop interviewing your CEO and trying to pass it off as a marketing video

Things to think about before you start a video project
Budgeting/ROI
December 23, 2021

Things to think about before you start a video project

How to break the ice in a sales meeting with video
Strategy
December 23, 2021

How to break the ice in a sales meeting with video

The biggest mistake you’re making with video
Creative
January 4, 2022

The biggest mistake you’re making with video

Why your customers want to watch video
Strategy
December 23, 2021

Why your customers want to watch video

4 tips for creating a B2B video marketing budget in 2022
Budgeting/ROI
January 5, 2022

4 tips for creating a B2B video marketing budget in 2022

What to do when your video marketing results stagnate: A troubleshooting guide
Budgeting/ROI
January 5, 2022

What to do when your video marketing results stagnate: A troubleshooting guide

Why video messaging isn’t just for sales anymore
Budgeting/ROI
January 5, 2022

Why video messaging isn’t just for sales anymore

Why captions are essential for your marketing videos, and how to use them
Budgeting/ROI
January 4, 2022

Why captions are essential for your marketing videos, and how to use them

The best B2B ads of all time
Budgeting/ROI
January 4, 2022

The best B2B ads of all time

How video helps your website’s SEO
Strategy
January 4, 2022

How video helps your website’s SEO

Common mistakes when getting started with B2B video marketing
Budgeting/ROI
January 4, 2022

Common mistakes when getting started with B2B video marketing

Why you should use language people understand in your B2B marketing
Creative
January 4, 2022

Why you should use language people understand in your B2B marketing

6 tips for an effective B2B testimonial video
Creative
January 4, 2022

6 tips for an effective B2B testimonial video

The best B2B ads of 2021
Creative
March 17, 2022

The best B2B ads of 2021

How to use video to increase your email marketing effectiveness
Strategy
January 4, 2022

How to use video to increase your email marketing effectiveness

How B2B marketers can survive the end of third-party cookies
Strategy
January 4, 2022

How B2B marketers can survive the end of third-party cookies

4 ways to stretch your video marketing budget for 2021
Budgeting/ROI
January 19, 2022

4 ways to stretch your video marketing budget for 2021

2021 B2B video marketing trends
Budgeting/ROI
January 4, 2022

2021 B2B video marketing trends

How to enhance Zoom meetings with video
Budgeting/ROI
January 4, 2022

How to enhance Zoom meetings with video

How to give feedback on a marketing video [by stage]
Creative
January 4, 2022

How to give feedback on a marketing video [by stage]

Improve your B2B customer experience with self-service options
Strategy
December 27, 2021

Improve your B2B customer experience with self-service options

How to optimize your B2B customer journey with video: Consideration phase
Strategy
December 27, 2021

How to optimize your B2B customer journey with video: Consideration phase

How to get more views on YouTube with great descriptions
Budgeting/ROI
December 26, 2021

How to get more views on YouTube with great descriptions

5 tips for using stock footage effectively
Creative
December 26, 2021

5 tips for using stock footage effectively

How to make an effective marketing video when you can’t shoot in-person
Strategy
December 26, 2021

How to make an effective marketing video when you can’t shoot in-person

Why do you need an account manager?
Budgeting/ROI
December 24, 2021

Why do you need an account manager?

4 tips for getting the best interviews out of your people
Creative
December 24, 2021

4 tips for getting the best interviews out of your people

Videos don’t exist in a vacuum: Consider the context before rolling cameras
Strategy
December 24, 2021

Videos don’t exist in a vacuum: Consider the context before rolling cameras

Why your video marketing metrics may be misleading you
Budgeting/ROI
December 24, 2021

Why your video marketing metrics may be misleading you

How to attract top talent with video
Strategy
December 24, 2021

How to attract top talent with video

Know Your Target Audience: Marketing Strategy Effectiveness
Strategy
June 25, 2022

Know Your Target Audience: Marketing Strategy Effectiveness

How to keep your video project on track
Budgeting/ROI
December 23, 2021

How to keep your video project on track

5 steps to making the most of your video marketing budget
Budgeting/ROI
December 23, 2021

5 steps to making the most of your video marketing budget

How to get internal teams aligned with a new company strategy
Strategy
December 22, 2021

How to get internal teams aligned with a new company strategy