Guy Bauer

Founder and Creative Director

About

Guy Bauer

Guy has been making commercial videos for over 20 years and is the author of “Death to the Corporate Video: A Modern Approach that Works.” He started the agency in 2010 after a decade of working in TV, film and radio. He’s been losing hair and gaining weight ever since.

Guy Bauer

About

Guy Bauer

Articles by

Guy Bauer

The best B2B video ads of 2024 (so far)

The fake podcast interview tactic has to stop

Your project will fail without this person

Effective marketing is a lot simpler than you think

Three ways to get stakeholders to approve creative

How creativity is driving our growth

How to get leads…now

The secret of Umault’s marketing

Your audience is not boring

Stop being so dang strategic

No one wants to watch ads

Tried paid media and it didn't work? Read this.

Why bravery is so important in marketing

Be careful who you get video ad feedback from

Getting started with your first B2B video ad campaign on CTV

The benefits of marketing for a business

An ode to playing the long game in marketing

Should you adopt a "Year of Ads" strategy?

How to make an award-winning B2B ad

How to easily make creative messaging decisions

The 5 best ways to grow your business in 2022

Three reasons why your B2B video ads should be shorter

The spectrum of paid and organic B2B ads

Why hiring a video production company could be a mistake

What we learned from a year of monthly video ads

How details can ruin your ads

Don’t forget the hook: How to make a good video ad

The easy way to make your B2B video ads more engaging and human

How to capture your audience’s attention

How to make your B2B ads binge-worthy

Don’t forget the astronauts! What landing on the moon can teach us about crafting an effective online video marketing strategy

How to avoid making a mullet video

Making better marketing content – the delicious way

Sleep and creativity: The most powerful creative tool you’re not using

6 reasons why you should include video in your sales enablement toolkit

Successful B2B marketing campaigns focus on the big idea first

How to optimize your B2B buyer’s journey with video: Decision phase

How to create a winning B2B video marketing strategy

How to stand out from your competition: An easy B2B video marketing strategy

How to optimize your B2B customer journey with video: Awareness phase

How to come up with a great idea for a B2B video in 4 easy steps

What we can learn from the best ads to come out of the coronavirus pandemic

Looking for brand film ideas? Don’t copy this one.

Want more video engagement? Start trusting your audience.

3 tips for deciding how long your marketing video should be

Dos and don’ts of making a video before your product is finished

5 video marketing tips to get more customers

5 sales video fundamentals to attract and engage prospects

Sales Video: 4 Benefits of Video Content for Sales Enablement

How to avoid getting a video that doesn't work

How to simplify your complex sales message with a video

Video Marketing Agency: 5 Full Service Video Agency Benefits

How to create brand consistency with a video marketing campaign

How we became a video marketing agency named Umault

Your sales videos can make your audience imagine you’re bigger than your competition