Guy Bauer

Guy Bauer

Founder and Creative Director

About 

Guy Bauer

Guy has been making commercial videos for over 20 years and is the author of “Death to the Corporate Video: A Modern Approach that Works.” He started the agency in 2010 after a decade of working in TV, film and radio. He’s been losing hair and gaining weight ever since.

Articles by 

Guy Bauer

The spectrum of paid and organic B2B ads
Strategy
January 14, 2022

The spectrum of paid and organic B2B ads

Why hiring a video production company could be a mistake
Budgeting/ROI
January 4, 2022

Why hiring a video production company could be a mistake

What we learned from a year of monthly video ads
Budgeting/ROI
January 5, 2022

What we learned from a year of monthly video ads

How details can ruin your ads
Creative
January 4, 2022

How details can ruin your ads

Don’t forget the hook: How to make a good video ad
Creative
January 5, 2022

Don’t forget the hook: How to make a good video ad

The easy way to make your B2B video ads more engaging and human
Creative
January 5, 2022

The easy way to make your B2B video ads more engaging and human

How to capture your audience’s attention
Creative
January 4, 2022

How to capture your audience’s attention

How to make your B2B ads binge-worthy
Creative
January 4, 2022

How to make your B2B ads binge-worthy

Don’t forget the astronauts! What landing on the moon can teach us about crafting an effective online video marketing strategy
Strategy
January 4, 2022

Don’t forget the astronauts! What landing on the moon can teach us about crafting an effective online video marketing strategy

How to avoid making a mullet video
Creative
January 4, 2022

How to avoid making a mullet video

Making better marketing content – the delicious way
Creative
January 4, 2022

Making better marketing content – the delicious way

Sleep and creativity: The most powerful creative tool you’re not using
Creative
January 4, 2022

Sleep and creativity: The most powerful creative tool you’re not using

6 reasons why you should include video in your sales enablement toolkit
Budgeting/ROI
January 4, 2022

6 reasons why you should include video in your sales enablement toolkit

Successful B2B marketing campaigns focus on the big idea first
Creative
January 4, 2022

Successful B2B marketing campaigns focus on the big idea first

How to optimize your B2B buyer’s journey with video: Decision phase
Strategy
December 27, 2021

How to optimize your B2B buyer’s journey with video: Decision phase

How to create a winning B2B video marketing strategy
Strategy
December 27, 2021

How to create a winning B2B video marketing strategy

How to stand out from your competition: An easy B2B video marketing strategy
Strategy
December 27, 2021

How to stand out from your competition: An easy B2B video marketing strategy

How to optimize your B2B customer journey with video: Awareness phase
Strategy
December 27, 2021

How to optimize your B2B customer journey with video: Awareness phase

How to come up with a great idea for a B2B video in 4 easy steps
Creative
December 26, 2021

How to come up with a great idea for a B2B video in 4 easy steps

What we can learn from the best ads to come out of the coronavirus pandemic
Creative
December 26, 2021

What we can learn from the best ads to come out of the coronavirus pandemic

Looking for brand film ideas? Don’t copy this one.
Creative
December 26, 2021

Looking for brand film ideas? Don’t copy this one.

Want more video engagement? Start trusting your audience.
Creative
December 24, 2021

Want more video engagement? Start trusting your audience.

3 tips for deciding how long your marketing video should be
Strategy
December 24, 2021

3 tips for deciding how long your marketing video should be

Dos and don’ts of making a video before your product is finished
Strategy
December 24, 2021

Dos and don’ts of making a video before your product is finished

5 video marketing tips to get more customers
Creative
December 24, 2021

5 video marketing tips to get more customers

5 sales video fundamentals to attract and engage prospects
Creative
December 24, 2021

5 sales video fundamentals to attract and engage prospects

Sales Video: 4 Benefits of Video Content for Sales Enablement
Budgeting/ROI
December 24, 2021

Sales Video: 4 Benefits of Video Content for Sales Enablement

How to avoid getting a video that doesn't work
Creative
January 5, 2022

How to avoid getting a video that doesn't work

How to simplify your complex sales message with a video
Creative
December 23, 2021

How to simplify your complex sales message with a video

Video Marketing Agency: 5 Full Service Video Agency Benefits
Budgeting/ROI
December 24, 2021

Video Marketing Agency: 5 Full Service Video Agency Benefits

How to create brand consistency with a video marketing campaign
Strategy
December 23, 2021

How to create brand consistency with a video marketing campaign

How we became a video marketing agency named Umault
Strategy
December 23, 2021

How we became a video marketing agency named Umault

Your sales videos can make your audience imagine you’re bigger than your competition
Creative
January 4, 2022

Your sales videos can make your audience imagine you’re bigger than your competition