The next time you’re stuck on a creative problem, don’t put more energy into it. Instead, take your foot off the gas and go to bed. I promise in the aggregate, you’ll get the job done quicker.
Case study: me
Every now and again I make a fun video for our agency, Umault. A few weeks ago I started another of these projects. My concept revolved around my daughters’ budding love of photography. I put my daughters in some pretty cinematically beautiful situations like sunset, blue hour, and a nighttime fire pit – then filmed them taking pictures.
My footage was pretty beautiful but once I entered post-production (editing the video), I noticed a problem: no story!