Our process

How we do it

Step 1: Creative

  • Establish project goals & messaging objectives
  • Research & develop campaign strategy
  • Write creative brief
  • Develop creative concepts
  • Create scripts & storyboards

Step 2: Production

  • Creative treatment
  • Cast talent
  • Scout locations
  • Production logistics
  • The shoot – come and eat snacks with us!

Step 3: Post-production

  • Video editing
  • Color grading
  • Sound design
  • Closed caption files
  • Final file delivery

Here's how we can work together

Three ways our clients typically work with us.

One video ad

Perfect for brands just starting out with B2B video ads.

Get a video ad

Video ad campaign

Typically 3 spots – all revolving around a central creative theme/message.

Get a campaign

Year of ads

12 spots delivered throughout the year so your creative is always fresh.

Get a year of ads

Ditch the status quo and bet on something better

VIDEO AD DISTRIBUTION

Making the best ad in the world is just the first step

In addition to delivering game-changing video ads, we can support you in distribution to make sure your ads are seen and enjoyed by your target audience.

Paid, earned, shared, and owned media strategy

Launch planning

Designer thumbnails

SEO optimized titles, descriptions and tags

Social headlines & copy

Social cutdowns

Manage paid media

Ad testing

Testimonials

What are folks saying about Umault?

Make waves and generate ROI without lifting a finger

"It moved revenue in a BIG way...over 700%!"

The project we completed with Umault was worth its weight in gold. The campaign that Umault helped us create blew our expectations and frankly set marketing records.

Marsha Hartman
Slingshot

“#1 top performing video”

The final piece had such a mainstream appeal even for non-buyers. ‘We the customers’ is our #1 top performing Enterprise video with respect to view rates, it has nearly 70% greater performance than our next best performing video.

Jonathon Dreyer
Nuance

“Wildly successful”

Our projects were wildly successful. They use great techniques to generate leads and build brand awareness and momentum.

Tom Osborne
PerkinElmer

“#1 most viewed video”

The ad we made with Umault is now the #1 most viewed video on the Deloitte YouTube channel by a long shot, with over 420K views. It’s a great use of highbrow humor.

Matt Lennert
Deloitte

“A masterpiece”

They created a masterpiece. More importantly, it’s had a dramatic impact on our audiences. There were hundreds of thousands of visitors on the site and inquiries.

Research director
Management consulting firm

“The ad is a hit”

The ad is a hit with investors and employees. People have commented saying it’s the nicest work we’ve ever created.

Joe Rokowski
MassMutual

“Best professional decision”

From the moment I hired them, I didn’t have to worry about anything – from creating ideas to fleshing out the script. Working with Umault was one of the best professional decisions I’ve made.

Angela Johansson
NIU

“More than we've ever made”

The video became part of a 24-hour campaign, and we made more than we’ve ever made in six months, let alone 24 hours.

Karen Kazmierczak
American Planning Association
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Ready to get started? Fantastic. So are we.