Marketing and analytics professionals worldwide reshared and praised Matomo’s work, starting conversations about the product.
And on LinkedIn, the video not only attracted comments about how on point the parody was, but also brought out tons of product love from existing Matomo customers.
Nothing realy goes viral by itself — even if it looks that way. We always say that making a great ad is only half the work. Matomo’s team guaranteed this ad a win by knocking it out of the park with their distribution strategy. Matomo did a masterful job of responding to comments, turning comments into actions, and resharing and reposting viewer posts. They also worked with a paid media agency to amplify the impact of the ad.
The parody ad was an instant hit, with over a million views in the first week.
The month following the Googleheimer ad, Matomo’s website traffic increased 5.4%, reversing a downward trend the previous month. And their LinkedIn follower count almost tripled.
The “secret” to getting tons of ROI from your next ad? Make a hit video people love.