When we’re working on a video ad, a very common piece of feedback we get from our clients, especially B2B clients, is to add more information and details.
Usually it’s coming from a very good place. It’s coming from a place of not wanting the audience to feel left out and removing any ambiguity. Clients want to make a very clear and comprehendible ad.
And while that sounds, and it can actually feel, like it’s less risky, adding all those details is actually riskier.
Let our Creative Director, Guy Bauer, explain…