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If your plans haven’t taken audience segmentation and personas into account, and it feels like your sales and marketing tactics just aren’t landing, it’s never too late to take the time to listen and pivot.
One great way to break the ice and kick off a sales presentation is with a strong video. A video can work wonders in showing your prospect that you understand his or her problems and are there with solutions. An effective video is like your wingman — setting you up to look good so you can close the deal.
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Captivating content that engages the right people to drive more sales.