In the current environment, we’re all learning how to make the most of digital and virtual events, calls, and meetings. While we aren’t able to gather and create content together in person, there are still ways to make an effective marketing video.
As always, focus on creating a strong strategy and developing an effective creative concept with your current limitations in mind.
If a wrench gets thrown into your plans after a live-action concept has already been selected, go back and re-concept. See where you can potentially use animation, existing company footage, stock footage, audio content, and motion graphics to create something just as effective but different.
Develop a video that fits your needs in the moment.
Sometimes, being true to the limitations of the moment means waiting to shoot your original video concept until you are able to execute it as planned. That’s ok! Use the tips below to fill the immediate marketing gap(s) and deliver on your shorter-term marketing goals.
Be honest with yourself about what can realistically be accomplished under the circumstances. Then create a video that nails it.
Maybe that means that this video isn’t as long as you originally planned, you use different interviewees, or want to add motion graphics to help keep the video moving. As long as your decisions are based on realistic goals for your “new normal” and consistent with your long-term goals, you’ve set yourself up for success.