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Analogy generator

Generate a simple analogy for your product or service that will help clarify your message.

With this analogy generator template, you’ll be able to:

  • Help your sales and marketing team clearly explain your value proposition

  • Entice prospects with a memorable word picture that describes what your company does

  • Boost empathy with potential customers using a “customer problem” analogy

  • Craft an easy-to-understand analogy that anyone can relate to

  • Reduce the time you spend explaining and increase the time you spend having conversations with customers.

Simplify your message with an analogy

One of the best ways to simplify your message is to develop a really memorable analogy that illustrates either your client’s problem, your solution, or both!

Here’s an example of how an analogy can simplify a complicated sales message. Which explanation of anti-virus software is easier to understand?

Version A: Our anti-virus software scans your computer for viruses, malware, worms, and trojans. If the software detects malicious code in your device, it will pull malware definitions from the cloud to neutralize the threat.

Version B: Our anti-virus software is like a checkup for your computer. If your computer is sick, our software will automatically treat and remove the virus.

Version B, right?

Simplify your sales or marketing message with our analogy generator.

Download your free analogy generator template.

Get the template

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