Generate a simple analogy for your product or service that will help clarify your message.
Help your sales and marketing team clearly explain your value proposition
Entice prospects with a memorable word picture that describes what your company does
Boost empathy with potential customers using a “customer problem” analogy
Craft an easy-to-understand analogy that anyone can relate to
Reduce the time you spend explaining and increase the time you spend having conversations with customers.
One of the best ways to simplify your message is to develop a really memorable analogy that illustrates either your client’s problem, your solution, or both!
Here’s an example of how an analogy can simplify a complicated sales message. Which explanation of anti-virus software is easier to understand?
Version A: Our anti-virus software scans your computer for viruses, malware, worms, and trojans. If the software detects malicious code in your device, it will pull malware definitions from the cloud to neutralize the threat.
Version B: Our anti-virus software is like a checkup for your computer. If your computer is sick, our software will automatically treat and remove the virus.
Version B, right?
Simplify your sales or marketing message with our analogy generator.
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