We’ve reached the final stage of our series on optimizing your buyer’s journey with video—the decision phase.
Creating materials to help convert more prospects into customers can feel like an insurmountable challenge. This is especially true in the B2B space where each sale represents a customer committing to a multimillion-dollar investment or allocating a large portion of their yearly budget.
When the stakes are high and the investment is significant, how do you get prospects to commit and buy?
Read on for three tips to help you create bottom of funnel videos that result in more sales.