When video messaging started to take off, I mostly dismissed it as a fad for sales pitches. I was getting them in my LinkedIn messages constantly: “Hi Hope, let’s talk about your something something” (I never knew what they were getting to – I turned it off). I saw it as nothing more than a desperate way to get attention in a world that wants to ignore you.
But over time, I’ve started to see video messaging as a valuable addition to both a video marketing stack and basic company communications. Since the world went remote in 2020 (and seems to want to stay that way), companies need to find a way to help their teams communicate more effectively digitally — including with clients and prospects. But Zoom fatigue is real, and more meetings is certainly not the answer. More emails and Slack messages don’t always get you there either. More and more, video messaging is emerging as a way to fill in a gap.