Testimonial videos can be an extremely effective way to close a sale. They can also be extremely bland and useless, when not done well.
A testimonial video can be a key addition to your consideration stage marketing content. A hesitant prospect needs to be reassured that they are making the right decision in hiring your company or buying your product. Seeing the success of someone else in their shoes might be the final push they need to sign on the dotted line.
The problem with testimonial videos is that they need to ooze authenticity to convince anyone to buy. Prospects have finely attuned BS meters when watching a testimonial. Anything that feels scripted, forced, or unnatural could have the opposite effect. These tips will help you get a video that works.