The “customer journey” has become a buzzword in sales and marketing over the past few years – and for good reason. Evaluating the entire experience you provide to users and customers allows you to identify the areas where you are doing a great job, the areas that can use some work, and even help you fill gaps in the experience that can immediately contribute to your bottom line.
Video is a great way to boost engagement at every phase of the customer journey. This post is the first in a series that will help you optimize your customer journey with video by developing phase-appropriate content. We’ll start with how to use video at the Awareness phase of the customer journey.
When it comes to Awareness phase marketing, your goal is to entice prospects to learn more. You can do this by connecting with prospects in a way that makes them feel validated, expertly relating to their problem, and instilling hope for a solution. And if they’ve decided they want to learn more, you’re well on your way to making it to the top of their list.