Creativity is not for the fainthearted. Embarking on an innovative project or cutting-edge concept involves charting new territory and we can almost guarantee that, at some point along the way, your comfortable cruising altitude will be rudely interrupted by gut-wrenching turbulence. You’ll start looking for the nearest exit, lock your grandmother’s rosary in a sweaty-palm death-grip, and repent ever having embarked on this video for sales enablement voyage.

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