It’s a cool fall morning in Cape Canaveral, Florida sometime in the near distant future. On the launchpad sits the most powerful rocket ever, Space Launch System (SLS).
“5, 4, 3, 2, 1, ignition”
The rocket blasts off the pad with a thunderous roar as a plume of smoke is left behind, soaking up the beautiful colors of the Florida sunrise.
As SLS breaks the sound barrier, its rocket nozzles make constant adjustments so it stays on target. That target? The moon.
A few days later, the Artemis moon lander descends onto the lunar surface, shuts its engines down and…
No one steps out.
Not even a tiny leap.
Puzzled, NASA engineers put their heads together. “We took off at the right time!” exclaims the Flight Director. The Guidance Procedures Officer wails, “We hit lunar orbit at the right velocity!” And the Flight Dynamics Officer adds, “We even landed within a few meters of our intended target!”
Then they all have a collective mom-from-Home Alone moment:
“Whoops – we forgot the astronauts!”
Components of an effective online video marketing strategy
It turns out that you can’t land people on the moon without the people.
Now my little example of forgetting the astronauts is silly and would only happen in a John Hughes movie. But it illustrates a gigantic video marketing mistake made over and over by marketers.
They forget something important. You see, the parts of an effective lunar mission and online video marketing strategy are eerily similar.