If you are posting B2B video content to YouTube with bad descriptions or vague titles, you’re wasting a valuable SEO opportunity. Why? YouTube is the second most visited website in the United States (and also in the world). Oh, and it’s owned by the top search engine in the world.
If you stop reading here before you get to the full best practices for YouTube titles and descriptions, I ask that at a minimum you actually write a descriptive title and description for everything you post to YouTube. This seems obvious, but I wouldn’t be saying it if I hadn’t seen B2B marketing videos with blank descriptions and titles like brandfilm_final_approved.mp4.
Any public video your brand posts should have a title and description that tells viewers what to expect. Optimizing by following the steps below is really step two.
If your channel is full of undescribed videos, it’s never too late to change! Come with me on this journey. Let’s drive some traffic, shall we?