So how do we build these wildly creative B2B video marketing campaigns?
We believe that in video marketing, the idea is everything.
There’s more than a little alchemy mixed into our creative process, and that’s by design.
While we approach every project strategically, we know that the true magic comes from unlocking a perfectly calibrated, totally original visual concept.
We want to tell a story that resonates and delights while hitting all of your key messages and business prompts. How do we come up with those stories? That’s our little secret. And we’re not telling. Well, actually we do spill some secrets on our blog from time to time.
Here’s how we can work together.
Get just the creative
Just need ideas and scripts? Got another producer in mind for the actual shooting and editing of the video? No problem. Let us work our alchemy to transform your messages into unforgettable concepts.
Get the creative and the video(s)
We develop a creative strategy including a persona, mindset shift and competitive analysis. Then we hop into creative concepts, scripts/storyboards and finally, shoot, edit and deliver your video(s).
Get videos plus distribution
In addition to a thorough creative strategy, concepts and production, we’ll also craft a paid media strategy, SEO optimization, designer thumbnails and launch planning so your video(s) hit their target.
(A comically oversimplified version of) Our strategic process
Before we ever start cooking up ingenious visual storylines, we build a thoughtful business strategy for your video marketing campaign. Here’s how:
Distill
We distill your message down to its crucial elements. The core message will be our North Star throughout the creative process.
Analyze
We map to where your business prospects are now, and analyze what your competition is doing to grab their attention.
Mindset shift
We determine what we’ll need to say to those ripe prospects to get them to take action. It’s like the B2B version of “Inception.”
Gut check
We give you a snappy report outlining our findings, confirm that our instincts are spot-on, and dive into concepting, scripting and production.
Trusted by
The video became part of a 24-hour campaign, and we made more than we’ve ever made in six months, let alone 24 hours.
Karen Kazmierczak
Let’s talk
We’ve helped companies just like yours win more customers with video. Tell us about your goals.
