So how do we build these wildly creative B2B video marketing campaigns?

We believe that in video marketing, the idea is everything.


There’s more than a little alchemy mixed into our creative process, and that’s by design.

While we approach every project strategically, we know that the true magic comes from unlocking a perfectly calibrated, totally original visual concept.

We want to tell a story that resonates and delights while hitting all of your key messages and business prompts. How do we come up with those stories? That’s our little secret. And we’re not telling. Well, actually we do spill some secrets on our blog from time to time.

Here’s how we can work together.

Get just the creative

Just need ideas and scripts? Got another producer in mind for the actual shooting and editing of the video? No problem. Let us work our alchemy to transform your messages into unforgettable concepts.


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Get the creative and the video(s)

We develop a creative strategy including a persona, mindset shift and competitive analysis. Then we hop into creative concepts, scripts/storyboards and finally, shoot, edit and deliver your video(s).


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Get videos plus distribution

In addition to a thorough creative strategy, concepts and production, we’ll also craft a paid media strategy, SEO optimization, designer thumbnails and launch planning so your video(s) hit their target.


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(A comically oversimplified version of) Our strategic process

Before we ever start cooking up ingenious visual storylines, we build a thoughtful business strategy for your video marketing campaign. Here’s how:


We distill your message down to its crucial elements. The core message will be our North Star throughout the creative process.


We map to where your business prospects are now, and analyze what your competition is doing to grab their attention.

Mindset shift

We determine what we’ll need to say to those ripe prospects to get them to take action. It’s like the B2B version of “Inception.”

Gut check

We give you a snappy report outlining our findings, confirm that our instincts are spot-on, and dive into concepting, scripting and production.

Trusted by

 The video became part of a 24-hour campaign, and we made more than we’ve ever made in six months, let alone 24 hours.

Karen Kazmierczak
Karen Kazmierczak
American Planning Association

Let’s talk

We’ve helped companies just like yours win more customers with video. Tell us about your goals.

  • “Our projects were wildly successful. They use great techniques to generate leads and build brand awareness and momentum.”

    Thomas Osborne

  • “The video is now the #1 most viewed video on the Deloitte US YouTube channel, by a long shot, with over 420K views. It’s a great use of highbrow humor.”

    Matt Lennert

  • “Umault will really dig into your company’s identity, goals, and audience to find the best way to convey your message.”

    Karen Kazmierczak

Umault is a boutique video marketing agency that helps B2B businesses create captivating content, engage the right people, and drive sales. We concept, script, and oversee video campaigns that make the complex simple and sexy, transforming ordinary businesses into extraordinary brands.

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