So how do we build these wildly creative B2B video marketing campaigns?

We believe that in video marketing, the idea is everything.

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There’s more than a little alchemy mixed into our creative process, and that’s by design.

While we approach every project strategically, we know that the true magic comes from unlocking a perfectly calibrated, totally original visual concept.

We want to tell a story that resonates and delights while hitting all of your key messages and business prompts. How do we come up with those stories? That’s our little secret. And we’re not telling. Well, actually we do spill some secrets on our blog from time to time.

Our services

The whole enchilada

AKA strategy-to-production

Our fleet of creatives and producers excels at shepherding an idea through the entire process.

The secret sauce

AKA just concept & production

Have your video marketing strategy locked down, but need ideas and top-notch production? No problem.

(A comically oversimplified version of) Our strategic process

Before we ever start cooking up ingenious visual storylines, we build a thoughtful business strategy for your video marketing campaign. Here’s how:


We distill your message down to its crucial elements. The core message will be our North Star throughout the creative process.


We map to where your business prospects are now, and analyze what your competition is doing to grab their attention.

Mindset shift

We determine what we’ll need to say to those ripe prospects to get them to take action. It’s like the B2B version of Inception.

Gut check

We give you a snappy report outlining our findings, confirm that our instincts are spot-on, and dive into concepting, scripting and production.

Even though I wasn’t completely sold on the initial research and creative process, that phase turned out to be the most important part.

Scott Paladini
Scott Paladini
Founder, Bear Mattress

We hate wasting time

Once we’ve delivered strategic direction, we’ll create a timeline for your videos that includes creative concepting, scripting, storyboarding, shooting, and post-production. And we WILL stick to it. Pinky swear.

Work with Umault, and you’ll never have to plan a buffer into your timeline knowing that “the agency” is fundamentally incapable of delivering on time. We’re not just inventive, we’re heckin’ efficient.

We’re generous with our time and resources because we genuinely want our clients to grow and thrive. Since we know that the videos we create will help them do that, we want those videos to get out into the world as fast as humanly possible.

Our services
video advertising agency

Are we meant for each other?

Although we are happy to work with any B2B shop, our ideal clients use ABM strategies to reach the right people within their target prospects. They’re hungry to turn MQLs into SQLs. They need marketing campaigns that are targeted, clear, and effective in addition to being smart, memorable, and unique. But they’re willing to take chances on ideas, visual concepts, and stories that are a little bit nutty if doing so will help their company pull ahead of the pack.

Sound like you? Then take a look at our offerings so we can create next steps together. Or if you’re ready to talk about possibilities, contact us today.

Our leadership team

guy bauer

Guy Bauer, Founder and Creative Director

Guy has been making commercial videos for over 20 years and is the author of “Death to the Corporate Video: A Modern Approach that Works.” He started the agency in 2010 after a decade of working in TV, film and radio. He’s been losing hair and gaining weight ever since.

Guy is a Cincinnati Bengals fan, which is his only life regret.

Hope Morley

Hope Morley, COO

When Hope joined the company in 2016, she brought her previous experience as an editor and project manager to the production supervisor role. Since then she has expanded beyond the production department to managing all of Umault’s video marketing projects, creative team, and content marketing.

On weekends you can find her catching up on The New Yorker, cooking, and chasing after her toddler, cat, and dog (in that order).

Jen Bauer

Jen Bauer, Executive Producer

Jen used her ten years of experience as a litigation paralegal organizing multimillion dollar cases to transition to the role of a producer.

She enjoys baking with her 5 and 3 year old girls and looks forward to the day when they can gently stir.

umault logo

So what’s with the name?

Umault is a play on umlaut, the diacritical mark (you know, those German two dots loved by heavy metal bands). The umlaut draws attention to what would otherwise be overlooked. Hey, isn’t that the point of great marketing? Umault’s goal is to make sure your amazing product or service stands out in a sea of mediocre content.
Oh, and it’s pronounced oo-malt.

Let’s talk

We’ve helped companies just like yours win more customers with video. Tell us about your goals.

  • “Our projects were wildly successful. They use great techniques to generate leads and build brand awareness and momentum.”

    Thomas Osborne

  • “The video is now the #1 most viewed video on the Deloitte US YouTube channel, by a long shot, with over 420K views. It’s a great use of highbrow humor.”

    Matt Lennert

  • “Umault will really dig into your company’s identity, goals, and audience to find the best way to convey your message.”

    Karen Kazmierczak

Umault logo png

Umault is a boutique video marketing agency that helps B2B businesses create captivating content, engage the right people, and drive sales. We concept, script, and oversee video campaigns that make the complex simple and sexy, transforming ordinary businesses into extraordinary brands.
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Contact 318 W Adams St. Suite 1508 Chicago, IL 60606 p - 312.265.0932
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