Giving feedback on a marketing video can be difficult. You might not know the lingo. You may have worked with creatives or video folks in the past who made you feel silly. (“It’s called a J-cut and everyone uses them 🙄”) You might just plain not know how to express what you’re feeling when you watch it.
Your video agency or production company has probably been making videos for a long time. They know the ins and outs of what’s possible with visual effects, color correction, and editing tricks. Here at Umault, when we see something we don’t like in a video draft, we usually know right away if it’s fixable.
Most of our clients do not. And that’s ok! People pay us to be the experts in video. (Our founder literally wrote the book on “corporate” video.)
You, on the other hand, are the expert in your brand and your customers. You bring expertise to the table that our team just doesn’t have. And while we’re pretty great at what we do, we are not yet perfect. That’s why we incorporate two rounds of feedback into every stage of our projects.
Wondering how to give your video agency productive feedback? Let’s break it down by phase.