According to the Content Marketing Institute, 81% of B2B marketers send email newsletters, making it one of the top three types of content marketing in the B2B space. And 9 out of 10 B2B companies use email engagement as a way to measure their content performance. If you are relying on your email newsletter as a key source of leads, then even a slight increase in open and click-through rates can make a big impact.
Turns out that including video in your email marketing can increase click-through rates by up to 300%.
Read on for how to start including video in your B2B marketing emails, and some best practices for getting the most opens and clicks.