Our team is passionate about helping our clients meet their goals. And tacos.

About us

Umault was born out of a desire to entertain. We believe advertising is very simple. It’s about telling a story people can relate with.

Since 2010, we’ve worked with brands like KitchenAid, Dell EMC, MassMutual, BeamSuntory, and a Big Four Accounting Firm That Shall Not Be Named Due to Compliance, But You Have a Twenty-Five Percent Chance of Guessing What It Is.

But we didn’t start with these big brands. We climbed up through the dark, stinky sewer of video. We started with making product demo videos in our founder’s living room for weird companies you’ve never heard of. We made videos with executive interviews that cut to shots of planes taking off and then server racks. Tons and tons of server racks. And people looking at those server racks. Oh, and then people talking to each other and laughing while pointing at server racks.

You get the idea.

We kept making those videos until we realized something: They are ineffective! Yes, they are cheap and easy to make, and easy for our clients to sell internally, but they are just plain boring. We started saying “no” to these terrible videos and pushed our clients to take risks. Since then, Umault has helped many clients successfully simplify their complex sales messages into interesting videos. We’ve worked in virtually every industry, and we can honestly say that there’s an amazing story inside of every business just waiting to be told. 

The team

guy bauer

Guy Bauer

CEO / Creative Director

Guy has been making commercial videos for over 20 years and is the author of “Death to the Corporate Video: A Modern Approach that Works.” He started the agency in 2010 after a decade of working in TV, film and radio. He’s been losing hair and gaining weight ever since.

He’s a Cincinnati Bengals fan, which is his only life regret.

Hope Morley

Hope Morley


When Hope joined the company in 2016, she brought her previous experience as an editor and project manager to the production supervisor role. Since then she has expanded beyond the production department to managing all of Umault’s projects, creative team, and content marketing.

On weekends you can find her catching up on The New Yorker, cooking, and chasing after her baby, cat, and dog (in that order).  

Tory Merritt

Tory Merritt

Account Director

With prior experience at both start-ups and big agencies alike (Factory Detroit, FCB, McCann), Tory enjoys helping clients unearth their true challenges and find effective solves.

This has led to work in digital, broadcast, print, direct and shopper marketing, corporate communications, and public relations for brands like ALDI, MilkPEP (the “got milk?” folks), the United States Olympic & Paralympic Committee, and Deloitte.

While earning both her BA and MA as an “All-Time Top-10” varsity swimmer at Michigan State, she bleeds green (Go State) and enjoys spending time at the beach.

Jen Bauer

Jen Bauer


Jen used her ten years of experience as a litigation paralegal organizing multimillion dollar cases to transition to the role of a producer.

She enjoys baking with her 5 and 3 year old girls and looks forward to the day when they can gently stir.

Super talented and kind bunch of employees. It’s a hard working culture and it will force you to push yourself to be better. You manage your own time and you’re treated like a professional as soon as you walk in the door. The company invests in your development and will force you to become better.

Glassdoor review
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Let’s make amazing work together.

  • “Our projects were wildly successful. They use great techniques to generate leads and build brand awareness and momentum.”

    Thomas Osborne

  • “What really separates them from others is their incredible culture and approach. They truly understand what it takes to make something authentic and therefore memorable.”

    Mark N.
    A global consulting firm

  • “Working with Umault was one of the best professional decisions I’ve made.”

    Angela Johansson

We craft videos that simplify complex sales messages. Using our proven process, we distill our client's product or service into an entertaining and memorable video that converts.


318 W Adams St.
Suite 1507
Chicago, IL 60606

p - 312.265.0932



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