I didn’t write a “2020 B2B video marketing trends” piece last year, and I am so glad to not have to revisit that and laugh at how insanely obsolete it became before the end of March. These predictive pieces are fun to write and discuss, but let’s not pretend anyone accurately predicted what would actually happen in marketing and the world in 2020.
But here I am writing your 2021 B2B video marketing trends anyway, because we are going to see a lot of interesting changes coming out of 2020. And hey, I could use a laugh around mid-March when I’ve been proven wrong — or right!
We don’t know for sure what changes will be permanent coming out of the pandemic. Will brands be more conservative? Or grab the opportunity to take a risk? Price conscious? Or looking to try something new? Either way, we do see some common themes emerging from our clients that will likely continue into 2021.